Horizontal Integration as Business Strategy

Vertical Vs. Horizontal Integration

Why Consider a Horizontal Integration Strategy?   Just about every firm continuously tweaks and looks for new ways to optimize their operation in the pursuit of growth and profits.  In the early 2000s, made even more possible by a rapidly expanding internet, just about every industry seemed to jump on the outsourcing bandwagon.  The thought was simple: why expend internal resources on

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What Dial Up Internet Can Teach Us About Managing Change

DIal Up Internet Iteration

        How to Manage Change in Business Everyday, our industry and market changes.  Our staff will change.  And leaders of our organizations move on, and new ones take their place.  All of this forces us as business leaders to constantly keep tabs on our organization to make sure things run smoothly.  Unfortunately, with such dynamics many businesses

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Presentation Slides: They’re Just a Message Delivery System!

Example of a Busy Presentation Slide

Create Slides That Manage Your Message Every organization holds periodic management reviews of current programs, projects and initiatives.  We have all experienced them: we share the current financial outlook of a project compared to the initial plan, we identify any changes in strategic direction, and we highlight to the executives any new challenges that have emerged.  Of course, the overall intent of such internal reviews

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Demystify Project Estimating with 3 Simple Steps

How to Estimate Hours for a New  Project How many times have you been asked the question “It’s going to take you how long?” when you present an estimate of hours required for a new project?  Regardless of whether it is your customer or a fellow manager, the conversation is often the same.  As the expert, you anticipate the project will

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Increase Revenue Through Strategic Coupling

Turning Around a Business

How to Grow With Current Customers: A Case Example In Sales and Marketing, we spend a lot of time pursuing new customers and new channels of growth.  But we frequently lose sight of the sales potential right in front of us.  Our best customers are often our current customers.  And for this reason, we should always treat our current buyers with

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What Your Customers REALLY Want

Identifying What Customers Value   Think about the last time you went into a store prepared to buy something, but eventually left empty-handed.  What was the reason you, as a customer, did not make that purchase?  There are many possible answers to this question; maybe it was too expensive, the quality may not have been to your liking, or you simply

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