Reinventing Your Business: Adapting to a Changing Market

making changes to your business

At one point or another, virtually every business must adapt to changing times.  In some instances, your product offering becomes stagnant.  Perhaps your competitor has unveiled something new and is taking market share away from you.  And, from time to time, technology advancements will make your current products and services obsolete.  In all cases, we as business leaders must respond in such

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Working with Nightmare Clients

dealing with bad customers

When Your Customer Makes You Cringe: Dealing With Unprofessional Clients During a recent meeting with a client, my patience grew to its thinnest level yet in our working relationship.  They were unhappy with schedule, but they were the cause for the delays.  They were dissatisfied with our solution to their problem, but it was driven by their written guidelines.  They

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6 Positioning Strategies That Can Win an RFP

how to position rfp response

Before the RFP: Key Messages That Position You for Success Winning a contract comes down to finding mutual value between you and the client.  The concept of value goes beyond the financial numbers, though, and is really a combination of price, product, services and trust.  When you receive a Request for Proposal (RFP) from a client, how do you demonstrate the value you can

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6 Reasons to Sacrifice Profit Margin in the Name of Growth

growing a business

6 Reasons to Sign a Contract Even if You Won’t Make Money   With all the talk about powerhouse brands like Amazon, UBER and Apple, we often hear about companies experiencing rapid growth and making record profits.  But these firms are clearly exceptions to the norms that countless small businesses experience.  Without a doubt, every business owner wants to be profitable and hopes

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The 10 Rules of Management Economics You Must Know

business cost managment tips

10 Management Decisions That Drive Business Success Making financial decisions is not limited to just those managers who work in the Accounting department. For both small business and large corporations, whether we realize it or not, every manager and business leader makes decisions on a daily basis that affect their organization’s costs, finances and performance.  We at MRH  like to refer

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How to Sell Beer In China: A Lesson in Marketing

How to Market with 4Ps

The 4P Marketing Model:  A Case Study On a recent business trip to China, tired of taxis, elevators, conference rooms and hotels, I went out for a walk one night.  My translator, whose chosen English name was Martin, elected to stay at the hotel to do some work.  Always wanting to try something different, my walk coincided with my secret

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A Sample RFP Response Format (w/ Commentary)

sample RFP template

  A little while back we posted an article about writing a reply to an RFP (Request for Proposal), which provided a basic outline for responding to potential clients.  Since then, we have received a lot of questions from the MRH community asking for details on formats to use as well as what sort of sections and content to include.  So, we wanted

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Managing Your Customer That Misbehaves in the B2B Space

dealing with bad customers

Isn’t the Customer Always Right? Actually, no, they aren’t!  In the B2B space, we often find ourselves working with clients and customers to develop and sell our products and services.  And yet, sometimes, things do not always go as planned.  I recently paid a visit to one customer who has started to change the rules as they go.  Despite the contractual commitments

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Negotiating in China: 11 Essential Tips to Securing Business

contracts in china

Navigate the Challenges of Contract Negotiations in the People’s Republic A Fortune 200 executive once told me “No CEO wants it on his or her watch that they missed out on China.” It goes without saying that the world’s largest marketplace is a force to be reckoned with. As anyone who has worked with Chinese companies knows, doing business and negotiating in

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7 Types of Capture Strategies That Help You Win

types of capture strategies

A Good Capture Strategy is More Than Just a Good Price Last week, I sat through a capture strategy meeting.  The sales manager responsible for the territory was presenting a new opportunity to the management team and walked us through the capture efforts.  Financially, the business case looked good.  The level of risk seemed low, and the customer was one we did

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Writing a Winning Response to an RFP

managers resource handbook

A Basic Outline to An RFP Response When conducting business between companies, typically referred to as business-to-business or B2B, most opportunities and contracts are generated through a process of bid solicitation.  Businesses looking to outsource services will often issue what is known as a Request for Proposal (RFP) to seek information from various vendors and suppliers who they believe can do the

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How Hiring the Right People Leads to Profit

customer service employee skills

Interviewing Candidates for Customer Service Positions Many organizations make hiring decisions in very practical terms: Are they willing to relocate? Do they have the required education? Do they possess the minimum number of years of experience per the job requirements? These are all valid questions to ask yourself and are certainly variables to consider when making routine hiring decisions.  When

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Can Your Competitor be Your Partner?

managers resource handbook

Competitor or Partner? It’s Not Always David Vs. Goliath Note to Reader: Competitor names are changes for privacy reasons.   Last month, I was asked by a client to participate in a visit to some of their customers. The client, Acme Electric, wanted to meet with some of their smaller customers with the hopes of growing their existing sales volume

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Horizontal Integration as Business Strategy

Vertical Vs. Horizontal Integration

Why Consider a Horizontal Integration Strategy?   Just about every firm continuously tweaks and looks for new ways to optimize their operation in the pursuit of growth and profits.  In the early 2000s, made even more possible by a rapidly expanding internet, just about every industry seemed to jump on the outsourcing bandwagon.  The thought was simple: why expend internal resources on

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Unlike Pizza Toppings, More Marketing is Not Always Better

“Unlike pizza toppings, more marketing is not always better.”  I heard this phrase on a radio show not too long ago, and thought it was a stroke of genius.  There are a myriad of marketing channels out there, some free, some expensive.  Marketing exists in a variety of forms such as radio ads, clever roadside billboards, or simply the printed

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Demystify Project Estimating with 3 Simple Steps

How to Estimate Hours for a New  Project How many times have you been asked the question “It’s going to take you how long?” when you present an estimate of hours required for a new project?  Regardless of whether it is your customer or a fellow manager, the conversation is often the same.  As the expert, you anticipate the project will

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Communicating a Clear Value Proposition

managers resource handbook

How to Communicate Your Value Proposition to Customers Companies compete on a daily basis for a finite amount of sales and revenue in the market.  Whether we are a small business, a conglomerate, a B2B or B2C firm, we all have competitors.  As we chase the next sale, the next contract or the next service appointment, though, there are ways of

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How Are You Communicating With Your Customers?

Basic Lessons in Customer Service When it comes to working with customers, there are numerous ways to make a lasting impression that will bring them back to you time and time again.  Sometimes a friendly tone of voice over the phone is all it takes to win a customer over.  Perhaps your quick response time is all the customer needs

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