How to Sell Beer In China: A Lesson in Marketing

How to Market with 4Ps

The 4P Marketing Model:  A Case Study On a recent business trip to China, tired of taxis, elevators, conference rooms and hotels, I went out for a walk one night.  My translator, whose chosen English name was Martin, elected to stay at the hotel to do some work.  Always wanting to try something different, my walk coincided with my secret

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Managing Your Customer That Misbehaves in the B2B Space

dealing with bad customers

Isn’t the Customer Always Right? Actually, no, they aren’t!  In the B2B space, we often find ourselves working with clients and customers to develop and sell our products and services.  And yet, sometimes, things do not always go as planned.  I recently paid a visit to one customer who has started to change the rules as they go.  Despite the contractual commitments

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What is an Internal Customer?

internal customers definition

The Difference Between Internal and External Customers   Several years ago, I was asked a very simple question: “Who is your customer?”   Perhaps I was naïve, or maybe just ignorant, but I replied to the simple question with an equally simple answer: “The people who pay our company money for our products and services.”  He clearly expected my response, because the

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How To Run A Meeting In China and Manage Your Customer

running a meeting in china

15 REAL Tips for Working in China   Having returned from a trip to China earlier this week, I wanted to take a few minutes to share some learnings about how to conduct meetings and work with your customer in the People’s Republic.  Despite some concerns and disagreements before our arrival, my team was made up of several veterans when

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5 Simple Ways You Can Promote Cultural Awareness At Work Today

building cultural awareness at work

How to Embrace the Diversity of Your Workplace I often overhear business travelers at the airport talking on the phone, characterizing their imminent journey as “I’m headed to Asia” or “I’ll be in the Middle East next week.” I know I’ve done it as well because let’s face it, it’s just easier to mention a region rather than say something

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Six Tips to Make an International Business Trip Successful

Preparing to Work In a Different Culture In today’s business environment, working with international partners, customers, or suppliers is inevitable.  Sometimes an international project will be brief and short-lived; in other instances your working relationship can last several years as you accrue thousands of frequent flier miles. Perhaps you will even end up on an expat assignment for a couple of years. Regardless

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The Importance of Understanding Cultural Differences in Business

managers resource handbook

Why Your Employees Need to Learn the Local Culture As technology advances, the world gets smaller and smaller.  Email, conference calls and WeChat offer us instant communication to opposite ends of the globe.  Whether you routinely jet set to far away places to meet with your customers, or you never leave your comfort of your office, working alongside people from another culture

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Simplify Your Small Business Expansion Through Partnerships

managing friends

Using Business Partnerships To Fuel Growth When it comes to new markets and expanding your small business globally, you will likely face an uphill battle.  You may struggle with start-up costs, you may have distribution challenges, and you may have gaps in knowledge of the specific market you target.  These issues are difficult enough by themselves, but are even further magnified when

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5 Tips for Managing Your Overseas Employees

Managing a Virtual Staff If you are a manager who spends a lot of time on the phone with your employees who sit nine time zones away, you’ve come to the right place.  These days, many managers find themselves responsible for employees overseas.  Whether these employees report directly to you, or to a local in-country manager, the challenges of working with remote workers are

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Doing Business in China 101

managers resource handbook

  5 Tips for Working in China     China is a vast and exotic place.  You will find dazzling skyscrapers like something out of Sci-Fi flick.  And you will find remote villages that make you feel like you’ve taking a trip back in time.  If you are going to China for the first time, take note: doing business in China is very

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