How to Sell Beer In China: A Lesson in Marketing

How to Market with 4Ps

The 4P Marketing Model:  A Case Study On a recent business trip to China, tired of taxis, elevators, conference rooms and hotels, I went out for a walk one night.  My translator, whose chosen English name was Martin, elected to stay at the hotel to do some work.  Always wanting to try something different, my walk coincided with my secret

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Are Exit Interviews Really Necessary?

how to conduct exit interview

A friend of mine recently changed jobs.  He was a 19-year veteran of the company he left, during which time he worked on a number of successful projects and had worked in several departments.  And yet, after nearly two decades with the firm, he was informed that no exit interview would be held as the company saw no value for the

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Great Business Lessons Every CEO Must Know

zook allen

How Great Businesses Fail and What We Can Learn From Them We all know that there is one constant in the business world: things are always changing.  Every day, there are new technologies, legislative decisions and geopolitical events that shape the world around us.  The pace of such change continues to accelerate, and throughout it all we see businesses come and go.  How, in such

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Deciding Who To Layoff: Ask Yourself These 10 Questions

downsizing staff

What to Consider When Downsizing Your Team It might be the most delicate and sensitive topic that you as a manager will face in your career: selecting the names of those people to let go or make redundant.  The context here is reducing the size of the organization to maintain profitability, or improve efficiency, not firing someone due to misconduct.  From

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Justifying More Staff: Avoid These 9 Mistakes

Increasing headcount

  One of our most popular articles here at MRH discusses a basic strategy that we’ve used to justify an increase in staff.  And it’s no surprise: based on our research, 50% of managers say the biggest challenge they face is the size of their staff.  We’ve said it many times, but will mention it again.  Between salaries, benefits, insurance and other

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A Sample RFP Response Format (w/ Commentary)

sample RFP template

  A little while back we posted an article about writing a reply to an RFP (Request for Proposal), which provided a basic outline for responding to potential clients.  Since then, we have received a lot of questions from the MRH community asking for details on formats to use as well as what sort of sections and content to include.  So, we wanted

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Managing Your Customer That Misbehaves in the B2B Space

dealing with bad customers

Isn’t the Customer Always Right? Actually, no, they aren’t!  In the B2B space, we often find ourselves working with clients and customers to develop and sell our products and services.  And yet, sometimes, things do not always go as planned.  I recently paid a visit to one customer who has started to change the rules as they go.  Despite the contractual commitments

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3 Ways To Plan Resource Levels

ways to plan your staff

3 Resource Planning Methods to Help Predict Staffing Needs Most businesses and organizations go through an annual headcount planning process for the upcoming year.  We all know that such activities are important to running a productive organization.  And yet, while resource management is critical, doing it well and doing it right is easier said than done. There are a number of methods

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7 Ways to Reduce Cost in Your Business

cutting cost business

How to Save Your Small Company’s Hard Earned Cash As all business leaders know, when a company becomes strained and pressed for cash, we need to look for ways to reduce our costs and expenses.  While cost control is always important, we naturally spend more during periods of growth to support the increasing size and momentum of the organization.  The

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How to Develop a New Process

Sample Process Map and Spaghetti Diagram

The 7 Rules of Process Development and Implementation Your growing business has a great product, friendly customer service, happy clients and cash.  What’s missing?  An often forgotten ingredient to a well-run business is the development and implementation of the processes that serve as the backbone for a company.  Developing effective business processes makes your internal activities repeatable and consistent.  And the more stable your

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How to Build A New Team from Scratch

how to build a successful team

7 Steps to Building a Successful Team: People, Purpose, Performance The opportunity doesn’t come often for us, but getting the chance to build a brand new team from scratch is one of the most enjoyable experiences a manager will ever have.  After all, building a successful organization requires planning, creativity, execution and oversight…all at once.  For me, the first such opportunity

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5 Signs You Know It’s Time to Restructure

when to restructure a business

Making Organizational Changes in Support of Your Future Success A college professor of mine once told me “There is no book on that.  Sometimes you just need to get in and figure your way out.”  Knowing when to restructure a business is one of those things.  Though there are books on organizational theory and team dynamics, there is no textbook out there telling us exactly

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7 Types of Capture Strategies That Help You Win

types of capture strategies

A Good Capture Strategy is More Than Just a Good Price Last week, I sat through a capture strategy meeting.  The sales manager responsible for the territory was presenting a new opportunity to the management team and walked us through the capture efforts.  Financially, the business case looked good.  The level of risk seemed low, and the customer was one we did

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6 Management Lessons We Get Each Fall

What we learn from the Fall season

Management Tips from Mother Nature As the air begins to cool and the days get shorter, we begin to see the first stages of fall settle in.  For some, it’s a welcomed sign; for others, it may mark the end of a great summer.  But for everyone, the arrival of the fall season is inevitable and simply part of life. 

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7 Reasons Why Your Research and Development Is Falling Short

technology development mistakes to avoid

Common Product Development Mistakes to Avoid and How to Steer Clear Several years ago, after doubling down on our investments, running wild with our tests and sprinting through patents to make sure we would be the first to market, we were finally ready to present our new technology to our target customer – a major global airline. After spending $3

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The 8 Most Common Mistakes We Make When Growing Our Business

mistakes when growing a business

…And How to Avoid Them One of the best feelings we as managers and business leaders experience is seeing our businesses grow as a result of our effort and hard work. For large companies, these emotions may result from watching a steady (or not-so-steady!) increase in stock price. For smaller companies, such feelings can emerge when we simply gain a

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Writing a Winning Response to an RFP

managers resource handbook

A Basic Outline to An RFP Response When conducting business between companies, typically referred to as business-to-business or B2B, most opportunities and contracts are generated through a process of bid solicitation.  Businesses looking to outsource services will often issue what is known as a Request for Proposal (RFP) to seek information from various vendors and suppliers who they believe can do the

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Six Key Strategies for a Business Renewal

Turning Around a Business

Finding Your Way in Business When The Odds are Against You Nothing is going your way.  Cash is drying up.  You’re not sure what to do next.  No one else seems to have answers, either.  All you get are more questions.  A business turnaround is one of the most complex and challenging experiences a manager or business leader will ever go through

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Building a Budget: Getting the Funding Your Team Needs

managers resource handbook

How to Build a Department Budget If you’ve ever had to build a budget for work, you know the stress, headache and aggravation it often entails.  If you have not, well, consider yourself lucky.  Either way, every leader knows that fiscal management is important and that our stakeholders depend on us to manage within a budget – our team, our shareholders, and in some

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